Title: A Study on the Rewriting Strategy of Multimodal Discourse in Chinese Animation Based on Elan Software: A Case Study of Three Kingdoms

Abstract: In the digital media era, the problems of confused frameworks and unclear research paradigms exist in multimodal discourse rewriting of Chinese stories. In light of this, this paper uses Elan software as a quantitative tool to analyze the rewriting phenomenon in the Three Kingdoms anime, and discovers that if rewriting takes hypertext as the guide and audiovisual channel as the base, Chinese stories can be better presented.

Keywords: Chinese stories, animation, multimodal discourse, rewriting, international communication

Author: Lihua Jiang, Professor, Foreign Studies College, Hunan Normal University, Changsha, Hunan, China; Liziruo Zhou, Foreign Studies College, Hunan Normal University, Changsha, Hunan, China.

DOI: 10.19967/j.cnki.flc.2022.03.007