Title: Research on the Practice Approaches of Integrating Moral Education through ESP: Taking “Business English Reading” as a Sample

Abstract: As a part of College English, it is significantly practical for ESP to integrate moral education. Taking “Business English Reading” as a sample, this paper discusses the practice approaches of the integration of moral education with ESP, which is based on the four aspects: teaching objectives, teaching content, teaching methods and teaching assessment and from the five ideological-political dimensions: political identity, national identity, cultural cultivation, professional knowledge and moral qualities, around the issues of “Why shall this be taught?” “What shall be taught?” “Who shall teach?” “Whom shall be taught?” “How shall we teach?” In the discussion of teaching methods, this paper employs professor Wen Qiufang’s POA (Production-Oriented Approach) to explore the practice path.

Keywords: ESP (English for Specific Purposes), “Business English Reading,” integrating moral education through courses, POA (Production-Oriented Approach), practice approaches

Authors: Hong Zhou, Lecturer, School of Foreign Languages and Cultures, Guangdong University of Finance, Guangzhou, Guangdong, China; Qiaoqiao Lu, Lecturer, School of Foreign Languages and Cultures, Guangdong University of Finance, Guangzhou, Guangdong, China.